There’s a new breed of American worker that’s poised to take over the marketplace. Empowered and independent, this new breed is also a hybrid entrepreneur, one who controls his or her own schedule, lands clients and maintains an office space. On top of that, these entrepreneurs rake in more cash than traditional, in-house employees. Who can blame them for wanting to break away from the cubicle to start their own ventures?
Who is this emerging worker? The Freelancer.
The Freelance Market at a Glance
Although freelancers and independent contractors have existed for countless generations, the rise of cloud computing has made doing independent work from home that much simpler. A recent study conducted by Accentureestimates that between 20 and 33% of the U.S. workforce is made up of freelancers and independent contractors. To put this in perspective, in 1989, independent workers comprised only 6% of the workforce; that means the market share for freelancers has increased at least three-fold in just over two decades.
And this trend is showing no signs of slowing down. Another study conducted by Tower Lane and Elance found that over 60% of U.S. companies plan on hiring freelancers in 2014. Accenture also found that some industries (like the oil and gas industries) have as much as 77% of their workforce residing outside the core organization, while about 20% of global companies have outsourced or offshore workers.
Benefits of Freelance Work
Benefits abound for independent workers. An industry report conducted by the International Freelancers Academy (IFA) found that 38% of the survey’s respondents earn more money as a freelancer than they did as in-house employees. In fact, about 15% of the freelancers surveyed reported earning at least $100 an hour. But the perks of freelancing don’t stop there.
Not surprisingly, most freelancers (46%) say they have more free time than they did when working as traditional in-house workers; in comparison, only about a quarter (27%) of respondents say they have less free time as a freelancer.
What is surprising, however, is that just over half the respondents (57%) say they feel more secure as a freelancer than they did as a full-time employee, despite the fact that jobs are often temporary and can be tough to land. In addition to that, 70% say they are happier as a freelancer, and 79% say they’re more productive. In perhaps the most telling stat of all, a full 55% say there’s “no way” they’ll go back to traditional work.
So what exactly keeps the workers happy? Elance asked the respondents to list the best aspects of being a freelancer, and atop the list were:
Controlling their own schedule
Being their own boss
Following their passions
Not commuting
Having more choice over work projects
Pitfalls of Freelance Work
Freelancing isn’t best for all people. When asked what the biggest challenges were for freelancers, the top responses were:
When considering doing freelance work, keep in mind that it’s often solely your responsibility to find, vet and land clients, which in itself can be a very time-consuming and frustrating prospect. A headhunter or employment agency can help alleviate these tasks, but these services can often be expensive and can dip into your earnings. Be prepared to hustle for some time while finding clients before reaping the benefits of a flexible freelance schedule.
Also, keep in mind that not all professions benefit monetarily from freelance work. While many positions earn more cash through freelance than in-house work, some jobs generate weaker wages, including:
IT systems support (53.8% make less than they did as a traditional worker)
Marketing professional (44.1%)
Editor/copy editor (41.7%)
Designer (40.3%)
Software developer (35.7%)
Deciding to become a freelancer is a huge professional decision. For those of you in large cities with many job prospects, perhaps it’s in your best interest to stay at a traditional position. Before making the commitment to freelance work, research industry practices to gauge where your wages might fall, and weigh all factors, including pay, commute, personal time, insurance costs, etc.
You've built a very successful career, and while "working for the man" has proven to be a lucrative and rewarding experience for you so far, you are ready to branch out on your own. Since so many people come to you for advice, starting a career as a professional consultant seems like the logical next step. After all, if other people see the secrets of your success as valuable, shouldn't you get paid for them?
While the idea of becoming a consultant in your field may seem like the perfect goal, pursuing it isn’t a decision to me made lightly or too quickly. Plenty of people who thrive in their respective fields crash and burn when they decide to become full-time consultants. That’s why it pays to prepare and ask yourself the right questions before you start.
Follow this step-by-step plan to turn your skills into a fulfilling and profitable career as a consultant.
1. Expertise and Certifications Are Absolutely Required
You need to have vast experience, proven success and a sincere love of the skill you plan to build your consulting business around. You may love givingsales presentations or building websites, but if you aren't exceptional when it comes to doing either of those things, you have more training to do before you can become a consultant in those fields. People are only going to hire you if you have a proven track record of excellence.
Your potential clients will also want to see relevant education or certification related to your field, especially when you’re starting out. This might pose less of a problem for the stellar programmer with a decade-long career and a high school diploma. But for rookie consultants, make sure to research the types of education or certifications that others in your field hold. These will go a long way in demonstrating your credibility.
2. Ensure That You Are Ready
Even if you have already started doing a bit of business on the side, it will likely take time before you are making enough money to support yourself. Know for certain that you can handle the financial burden of stepping away from your full-time career, especially if it takes you months to shore up business. Do this by creating a business budget.
It will take a great deal of time, effort, energy and cash to market your business and close deals with clients. If you aren't ready to invest everything required to make the business work, it's likely not the right time to strike out on your own.
3. Set Goals
Before you do anything, establish a plan for yourself. Where do you want your business to be in one month, a year or five years? Be realistic about your goals. While making $500,000 in your first year sounds amazing, for most people, it likely isn't achievable. Focus instead on smaller, attainable goals, such as "Obtain at least three new clients per month."
4. Obtain the Proper Permits and Licenses for Your Jurisdiction and Industry
Chances are you will need to obtain some sort of business license from the county, city or state in which you conduct business. Checking the SBA’s “Permit Me” online tool will provide you with information about the licenses or permits you may need based on your business type and location; a service like License123.com will also help you find, fill out and acquire any required licenses and permits for your business.
In addition, check to see what certifications or licenses you might need in order to consult in a specific field. For example, the healthcare or engineering industries require that you obtain industry certifications before you can bid on projects. Do your research, and know which permits, certifications and licenses are required for you to consult in your industry, field and locality.
5. Understand Your Market
First, you have to know exactly whom you want to consult and whether that type of client will actually pay for your services. Is your expertise likely to be used by individuals or companies? If it’s the former, will you be working with wealthy people or those with modest bank accounts? If it’s the latter, will you work with large corporations or small businesses? You need to profile yourtarget customer so that you can begin to build your marketing, pricing andsales strategies.
Conduct your own market research to know exactly what challenges your ideal client is facing, and then craft a perfectly tailored sales pitch that explains exactly how you can help the client overcome those problems.
6. Know How to Properly Set Your Rates
How much you charge clients will be contingent on your reputation and experience. This will be determined, in part, by gauging how much other consultants charge for their services. You shouldn’t expect to charge $3,000 an hour if you’re just starting out. However, you don’t want to undersell yourself. An asking rate noticeably lower than your competition can make you look like an amateur or, worse, incompetent.
Do some research before coming up with a proper rate. What are other consultants with similar expertise charging for their services? How much money are you saving the company, or how much would it cost them to do the same work in-house? These questions may provide you with a starting point, after which you can adjust your rate based on demand.
7. Set Your Pricing Structure
Experts recommend that new consultants opt for project-based pricing as opposed to hourly pricing. With a project-based fee, you determine the amount of hours you will need to invest and establish an overall fee for completing the project. You may invoice the total sum at the end of the project or set up monthly payments. Another option is to add a retainer fee, where the client pays you a set monthly fee and you make yourself available for a specific amount of hours every month.
Whichever payment method you choose, just don't expect to be able to charge the big bucks if you first have to prove yourself to potential clients.
8. Create Marketing Collateral
A professional-looking website goes a long way. Don't skimp on this. If you can't afford to hire a site developer, choose one of the many do-it-yourself options on the market.
In addition to a site, consider creating a brochure that details your services and the benefits you can bring to your clients. Include your credentials and background information, and add testimonials from other satisfied clients. The brochure will serve as something to hand out at industry events, trade shows and other networking events. In addition, you can drop copies in the mail to potential clients and present the brochure during sales calls. You can even make the brochure available as a download on your website.
If you don't want to go with a do-it-yourself option, hire a designer and pay to have the brochure professionally printed. Just plan for that expense, and opt to print small batches initially.
9. Hit the Ground Running
Once you have established a plan, you need to head full-force into marketing your new business. The scope of your marketing campaign will rely heavily on your budget, but there are a few ways you can spread the word about your business without breaking the bank:
Reach out to your network through social media and other channels to share the news that you have started a consulting business, and ask your contacts for referrals.LinkedIn is a great starting point.
Cold-call and email potential clients using contact information you obtain through online research.
Advertise in industry-specific journals or magazines.
Publish a newsletter or e-letter that provides valuable content that readers will want to subscribe to and share.
Find and take advantage of public speaking opportunities (even if you do them for free) to build your reputation as an expert in your field. This could include speaking at local Chamber of Commerce events, presenting as part of a webinar or serving as a speaker at a trade show or industry event.
Offer to write guest blogs and articles for relevant publications to build your credibility as a thought leader.
Becoming a consultant has many advantages, but make sure you are aware of the drawbacks as well. Working for yourself may sound glamorous, but it is not for everyone. However, if you are truly an expert in your field and love project-based work, it may be the perfect next step in your career.
On its face, the idea of freelancing sounds amazing. Dreams of being your own boss, working when you want, nixing commutes and avoiding office politics feel like they’re coming to fruition when you start out on your own.
In many regards, all those things are true about freelancing, and they’re part of the reason why over 10 million Americans call themselves independent contractors. But this decision can’t be made lightly, as turning away from corporate life also means turning away from its benefits and relative security. Before you turn your back on the tried-and-true workday for good, there are a few things you’ll need to consider before walking out.
1. You Need to Be Self-Disciplined and Proactive
When you are your own boss, you answer only to yourself and your clients. This means you’re responsible for finding clients, scheduling deadlines, doing quality work, drafting invoices, managing your payables, managing books and filing taxes. You are also your own salesperson, the only person who can turn leads into clients. There are no paid vacations or sick days in freelancing, and it’s up to you to set up and maintain health insurance. The math is simple: you get out only as much as you put in. All of this requires not only the willingness to say “I’ll do it,” but also the energy and commitment to actually see it through.
On top of your new commitments, you have a responsibility to meet your deadlines reliably and professionally. You no longer have the luxury of a boss riding your back to meet expectations. As such, passive procrastination should now repulse you. If you miss a deadline without adequate and valid notice, you can kiss your income goodbye, because that client will not be coming back and will certainly not recommend you to anyone else. Excuses from your personal life will fall on increasingly deaf ears. Remember, your clients count on you. In freelancing, the rule is to get the work done or don’t take it on in the first place.
2. You Have to Be Willing to Work Odd Hours
One of the great advantages of freelancing is that you regain control overyour time and environment. This works for many people who do not follow the normal 9-to-5 schedule, including those with caregiving responsibilities or who use modern technology to perform their jobs remotely online.
But if you’re not working 9-to-5, then you’re likely working “odd hours,” or hours that fall outside of a conventional work schedule. This can mean working very late, very early, while you’re traveling or on weekends or even holidays. But it can also mean not missing family events or having time for errands and appointments during the day, all without guilt. It can even mean being more in sync with your client’s schedule and needs, as he or she may not be working during typical hours either.
As long as your clients are getting what they need when they need it, it doesn’t make much difference whether you’re in your home office or a hotel room at Disneyland. Then again, realize that freelancing means that you may need to be working from your hotel room at Disneyland, which isn’t always a good thing.
3. You Need to Be Good With Money
Your income will fluctuate, and there will likely be no steady paycheck—or even steady amount—every two weeks like in-house employment. You’ll have to maintain a budget to stay afloat. So if you can’t control your spending or live beneath your means, or stay on top of your invoicing or project your income, then freelancing may not be for you. Unless you can be disciplined in your spending, the potential financial stress will be a very heavy burden to bear.
4. The Pace of the Work Will Fluctuate
If your services are in demand, you may go through periods of being triple-booked and working nonstop without a break for days on end. Then, all of a sudden, you might not have any jobs lined up for a few days, weeks or even months. In this way, freelancers do indeed live and die by the sword. When you have work, you have income; when you don’t have work, you have to work hard to get clients. Be ready to cope with booms and busts accordingly.
5. You Cannot Escape Jerks, Office Politics or Unnecessary Meetings
These are perhaps the biggest surprises about freelancing. Sure, you’ll never have to set foot inside a cubicle again. You’ll never have to listen to annoying co-workers talk to their friends on the phone or hear Muzak all day. But you will still have to deal with jerks.
In fact, your best clients may turn out to be the biggest jerks. They may be the people you need to get a project done, or they might be responsible for figuring out why your invoice is still outstanding. You will have seemingly unnecessary meetings with them, and you’ll have to deal with them in ways that you find trite or difficult. Jerks will still try to manipulate you; they’ll just be doing it remotely.
The truth is that jerks, like your co-workers, are people. People behave differently and see different things with varying degrees of importance; they will act in ways you never saw coming. Your ability to get along with people will dictate how successful you are, no matter if you’re in a cubicle, on the phone or at the bargaining table.
6. In Fact, You’ll Likely Face a Whole New Set of “Office Politics”
While you’re in the midst of three concurrent projects, a client will pop up and ask you to do something. But you’re already slammed. Do you turn the client down, knowing you might lose the income or hurt the relationship? Or do you take it and somehow make it work?
Just as your decisions at the office dictated how your peers and supervisors interacted with you, your decisions on which jobs to take and when to take them will have consequences throughout your career. These are the decisions you’ll have to balance as a freelancer.
7. You Need to Be Okay With Working Alone
If you’re an extreme extrovert, the “free” part of freelancing may be an adjustment. Although it does take some degree of extroversion to go out and land clients, you’ll still have to get the work done on your own or with a very small team. If you enjoy schmoozing or talking a lot, it may be very difficult to sit in your home office all day and listen to the clock ticking.
But don’t get rid of your business attire just yet, as you’ll probably have to meet with clients or other folks in a formal setting once in a while. Just realize that freelancing is usually project-oriented, and much of your time will likely be spent working alone on completing those projects.
8. People Will Think You Don’t Work Hard or Don’t Work at All
For whatever reason, many people still don’t understand the practice and culture behind freelancing. They often assume that freelancing is a hobby or something that happens only “once in a while.”
Because of your odd hours or varying frequency of work, people might draw conclusions based on their (often wrong) perceptions of a freelancer. They might openly criticize you, so be prepared for a few sarcastic comments (e.g. “That must be nice!”) when you tell people about the nature of your job. People might also make demands for your personal time because they think you have a lot of it. For example, relatives may come to town and expect you to be available on a Wednesday afternoon based on the belief that you’re free because you’re home. And others may even try to take advantage of your services for free or for a large discount.
Freelancing can be incredibly rewarding for you and your family, but be prepared to answer questions from skeptics and to defend yourself against assaults on your time.
9. Know How to Negotiate
We’ve all had to negotiate in business, but for freelancers, it’s incredibly important. It is in your clients’ best interests to pay you as little as possible in order to control costs, but it’s in your best interest to earn as much as possible. Know what you’re worth by researching going rates for your industry and market. Make sure you have a good pitch for why you’re the most appropriate person to do the job.
Sometimes, in order to establish a relationship, it’s worth it in the long run to take a gig that pays less than you deserve. But beyond that, don’t be afraid to ask for what you want, as nobody else will do it for you. Perhaps more importantly, don’t be afraid to walk away from a job offered by a client paying far below market rate.
While not for everyone, freelancing can be a good way to balance your work life against your personal life while still doing rewarding work. But be wary, as there can be long hours and lots of stress—both financially and professionally—waiting for the underprepared. For those that have the discipline to make it work, a freelance career can be financially and emotionally fulfilling.
The Freelancing in America survey, commissioned by Freelancers Union, oDeskand Elance, found that there are 53 million Americans who fall under the definition of a freelancer. The study also broke down the freelancing segment of the American workforce to discover who they are, why they freelance and how they feel about the future of freelancing.
But while the study did offer some interesting facts, the question still remains: Is freelancing a viable career option that can support you full-time?
When searching for an answer, the numbers suggest that compared to a traditional job, freelancing is still a difficult career to take on. The good news is things may be changing. To understand the reasons why, it is important to dive deeper. To begin, the study defined what a freelancer is and broke down the freelance workforce into segments.
The 5 Types of Freelancers
The study defined freelancers as “individuals who have engaged in supplemental, temporary, or project- or contract-based work in the past 12 months”; it then broke down respondents into five different types of freelancers.
Independent Contractors: This group is made up of 21.1 million freelancers (40% of all freelancers) who take on work in the form of projects, whether they are full-time or on a temporary or supplemental basis. This group is known as “traditional” freelancers who do not have an employer.
Moonlighters: These 14.3 million freelancers (27%) have a primary job but take on additional freelance work in their spare time. A marketing professional at a large company who also takes on a marketing project for a friend’s startup would be a good example.
Diversified Workers: This group of 9.3 million (18%) is made up of people who support themselves with several sources of income, whether it’s working part-time at a traditional company or doing supplemental work during the weekend.
Temporary Workers: The 5.5 million people (10%) in this group take on temporary work, either full-time or part-time, with a single employer or client. Consultants often fall into this category as long as they are not employed by a larger consulting company.
Freelance Business Owners: The 2.8 million professionals (5%) that fall into this group consider themselves freelancers but also employ one to five employees depending on the project they undertake.
The five types of freelancers indicate a broad spectrum of professionals. People with full-time traditional jobs, temporary jobs and even small business owners can be considered freelancers if they fall under the definition. But the actual number of people that are supporting themselves with only freelancing is unclear. Independent contractors and freelance business owners do not have any other sources of income, implying that they are making a living through freelancing alone.
It is clear that moonlighters and diversified workers are not making a living from single projects, and they’re making at least part, if not most, of their income from full-time or part-time employment.
A telling statistic is found in why people become freelancers. With 68% of respondents becoming freelancers to “earn extra money,” it is implied that they use the freelance work to supplement other income sources. The good news, however, is that for a third of respondents (32%), the demand has risen in the last year, and 38% are expecting to work more hours. The opposite was true for the 15% who saw demand decrease and the 12% who expect to work fewer hours.
When it comes to income, there is even more good news. About 43% expect to make more money in the coming year, while only 11% expect their income to decrease. Interestingly, 77% said they make the same or more money than they did before they started freelancing, with 42% saying they make more. It is unclear, however, how long it took these respondents to start earning more money, and if that amount was significant or not. The only conclusion we can draw is that, for many freelancers, their earning potential is increasing.
The survey also left out important information about the challenges and barriers to freelancing. While 50% of part-time freelancers and moonlighters claimed that “a lack of stable income” was a key barrier, it is not clear if this is a problem for full-time freelancers.
The Future of Freelancing
The results showed that freelancers are generally optimistic about the future of the freelance job market, with 77% feeling good about the year ahead. They also believe that freelancing garners more respect than it did three years ago, with 65% agreeing with this statement.
Conclusion
If you are considering leaving the traditional workforce and joining the freelance movement, the evidence suggests that it is still an uphill battle to support yourself full-time from freelancing alone. Stability still lies in having a traditional job when compared to a project-based career.
As the freelancer population grows, it is not clear if the opportunity to make a decent living by only freelancing is growing or shrinking. At some point, it simply becomes an issue of supply and demand. Even if there was an increase in demand for freelance work, prices per projects would be driven down as more people enter the freelance workforce. Because of this, it is very important to understand that becoming a freelancer is a lot like becoming a business owner. You will need to be prepared to sell and market yourself and grow your client base through hard work and dedication.
There is reason, however, to be optimistic about the future. With companies such as Elance and oDesk, it is becoming increasingly easier to join this growing segment of the American workforce. And with organizations such as the Freelancers Union taking root, there are institutions being formed to protect freelancers’ interests, such as creating access to health insurance and other benefits. If this trend continues, opportunities for freelancers will continue to grow as the landscape of the American workforce continues to change.
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A leading neuroscientist who has spent decades studying creativity shares her research on where genius comes from, whether it is dependent on high IQ—and why it is so often accompanied by mental illness.
As a psychiatrist and neuroscientist who studies creativity, I’ve had the pleasure of working with many gifted and high-profile subjects over the years, but Kurt Vonnegut—dear, funny, eccentric, lovable, tormented Kurt Vonnegut—will always be one of my favorites. Kurt was a faculty member at the Iowa Writers’ Workshop in the 1960s, and participated in the first big study I did as a member of the university’s psychiatry department. I was examining the anecdotal link between creativity and mental illness, and Kurt was an excellent case study.
He was intermittently depressed, but that was only the beginning. His mother had suffered from depression and committed suicide on Mother’s Day, when Kurt was 21 and home on military leave during World War II. His son, Mark, was originally diagnosed with schizophrenia but may actually have bipolar disorder. (Mark, who is a practicing physician, recounts his experiences in two books, The Eden Express and Just Like Someone Without Mental Illness Only More So, in which he reveals that many family members struggled with psychiatric problems. “My mother, my cousins, and my sisters weren’t doing so great,” he writes. “We had eating disorders, co-dependency, outstanding warrants, drug and alcohol problems, dating and employment problems, and other ‘issues.’ ”)
While mental illness clearly runs in the Vonnegut family, so, I found, does creativity. Kurt’s father was a gifted architect, and his older brother Bernard was a talented physical chemist and inventor who possessed 28 patents. Mark is a writer, and both of Kurt’s daughters are visual artists. Kurt’s work, of course, needs no introduction.
For many of my subjects from that first study—all writers associated with the Iowa Writers’ Workshop—mental illness and creativity went hand in hand. This link is not surprising. The archetype of the mad genius dates back to at least classical times, when Aristotle noted, “Those who have been eminent in philosophy, politics, poetry, and the arts have all had tendencies toward melancholia.” This pattern is a recurring theme in Shakespeare’s plays, such as when Theseus, in A Midsummer Night’s Dream, observes, “The lunatic, the lover, and the poet / Are of imagination all compact.” John Dryden made a similar point in a heroic couplet: “Great wits are sure to madness near allied, / And thin partitions do their bounds divide.”
Compared with many of history’s creative luminaries, Vonnegut, who died of natural causes, got off relatively easy. Among those who ended up losing their battles with mental illness through suicide are Virginia Woolf, Ernest Hemingway, Vincent van Gogh, John Berryman, Hart Crane, Mark Rothko, Diane Arbus, Anne Sexton, and Arshile Gorky.
My interest in this pattern is rooted in my dual identities as a scientist and a literary scholar. In an early parallel with Sylvia Plath, a writer I admired, I studied literature at Radcliffe and then went to Oxford on a Fulbright scholarship; she studied literature at Smith and attended Cambridge on a Fulbright. Then our paths diverged, and she joined the tragic list above. My curiosity about our different outcomes has shaped my career. I earned a doctorate in literature in 1963 and joined the faculty of the University of Iowa to teach Renaissance literature. At the time, I was the first woman the university’s English department had ever hired into a tenure-track position, and so I was careful to publish under the gender-neutral name of N. J. C. Andreasen.
Not long after this, a book I’d written about the poet John Donne was accepted for publication by Princeton University Press. Instead of feeling elated, I felt almost ashamed and self-indulgent. Who would this book help? What if I channeled the effort and energy I’d invested in it into a career that might save people’s lives? Within a month, I made the decision to become a research scientist, perhaps a medical doctor. I entered the University of Iowa’s medical school, in a class that included only five other women, and began working with patients suffering from schizophrenia and mood disorders. I was drawn to psychiatry because at its core is the most interesting and complex organ in the human body: the brain.
I have spent much of my career focusing on the neuroscience of mental illness, but in recent decades I’ve also focused on what we might call the science of genius, trying to discern what combination of elements tends to produce particularly creative brains. What, in short, is the essence of creativity? Over the course of my life, I’ve kept coming back to two more-specific questions: What differences in nature and nurture can explain why some people suffer from mental illness and some do not? And why are so many of the world’s most creative minds among the most afflicted? My latest study, for which I’ve been scanning the brains of some of today’s most illustrious scientists, mathematicians, artists, and writers, has come closer to answering this second question than any other research to date. Watch a preview of a PBS News Hour segment about Nancy AndreasenThe first attempted examinations of the connection between genius and insanity were largely anecdotal. In his 1891 book, The Man of Genius, Cesare Lombroso, an Italian physician, provided a gossipy and expansive account of traits associated with genius—left-handedness, celibacy, stammering, precocity, and, of course, neurosis and psychosis—and he linked them to many creative individuals, including Jean-Jacques Rousseau, Sir Isaac Newton, Arthur Schopenhauer, Jonathan Swift, Charles Darwin, Lord Byron, Charles Baudelaire, and Robert Schumann. Lombroso speculated on various causes of lunacy and genius, ranging from heredity to urbanization to climate to the phases of the moon. He proposed a close association between genius and degeneracy and argued that both are hereditary.
Francis Galton, a cousin of Charles Darwin, took a much more rigorous approach to the topic. In his 1869 book, Hereditary Genius, Galton used careful documentation—including detailed family trees showing the more than 20 eminent musicians among the Bachs, the three eminent writers among the BrontĂ«s, and so on—to demonstrate that genius appears to have a strong genetic component. He was also the first to explore in depth the relative contributions of nature and nurture to the development of genius.
As research methodology improved over time, the idea that genius might be hereditary gained support. For his 1904 Study of British Genius, the English physician Havelock Ellis twice reviewed the 66 volumes of The Dictionary of National Biography. In his first review, he identified individuals whose entries were three pages or longer. In his second review, he eliminated those who “displayed no high intellectual ability” and added those who had shorter entries but showed evidence of “intellectual ability of high order.” His final list consisted of 1,030 individuals, only 55 of whom were women. Much like Lombroso, he examined how heredity, general health, social class, and other factors may have contributed to his subjects’ intellectual distinction. Although Ellis’s approach was resourceful, his sample was limited, in that the subjects were relatively famous but not necessarily highly creative. He found that 8.2 percent of his overall sample of 1,030 suffered from melancholy and 4.2 percent from insanity. Because he was relying on historical data provided by the authors of The Dictionary of National Biography rather than direct contact, his numbers likely underestimated the prevalence of mental illness in his sample.
A more empirical approach can be found in the early-20th-century work of Lewis M. Terman, a Stanford psychologist whose multivolume Genetic Studies of Genius is one of the most legendary studies in American psychology. He used a longitudinal design—meaning he studied his subjects repeatedly over time—which was novel then, and the project eventually became the longest-running longitudinal study in the world. Terman himself had been a gifted child, and his interest in the study of genius derived from personal experience. (Within six months of starting school, at age 5, Terman was advanced to third grade—which was not seen at the time as a good thing; the prevailing belief was that precocity was abnormal and would produce problems in adulthood.) Terman also hoped to improve the measurement of “genius” and test Lombroso’s suggestion that it was associated with degeneracy.
In 1916, as a member of the psychology department at Stanford, Terman developed America’s first IQ test, drawing from a version developed by the French psychologist Alfred Binet. This test, known as the Stanford-Binet Intelligence Scales, contributed to the development of the Army Alpha, an exam the American military used during World War I to screen recruits and evaluate them for work assignments and determine whether they were worthy of officer status.
Terman eventually used the Stanford-Binet test to select high-IQ students for his longitudinal study, which began in 1921. His long-term goal was to recruit at least 1,000 students from grades three through eight who represented the smartest 1 percent of the urban California population in that age group. The subjects had to have an IQ greater than 135, as measured by the Stanford-Binet test. The recruitment process was intensive: students were first nominated by teachers, then given group tests, and finally subjected to individual Stanford-Binet tests. After various enrichments—adding some of the subjects’ siblings, for example—the final sample consisted of 856 boys and 672 girls. One finding that emerged quickly was that being the youngest student in a grade was an excellent predictor of having a high IQ. (This is worth bearing in mind today, when parents sometimes choose to hold back their children precisely so they will not be the youngest in their grades.)
These children were initially evaluated in all sorts of ways. Researchers took their early developmental histories, documented their play interests, administered medical examinations—including 37 different anthropometric measurements—and recorded how many books they’d read during the past two months, as well as the number of books available in their homes (the latter number ranged from zero to 6,000, with a mean of 328). These gifted children were then reevaluated at regular intervals throughout their lives.
“The Termites,” as Terman’s subjects have come to be known, have debunked some stereotypes and introduced new paradoxes. For example, they were generally physically superior to a comparison group—taller, healthier, more athletic. Myopia (no surprise) was the only physical deficit. They were also more socially mature and generally better adjusted. And these positive patterns persisted as the children grew into adulthood. They tended to have happy marriages and high salaries. So much for the concept of “early ripe and early rotten,” a common assumption when Terman was growing up.
But despite the implications of the title Genetic Studies of Genius, the Termites’ high IQs did not predict high levels of creative achievement later in life. Only a few made significant creative contributions to society; none appear to have demonstrated extremely high creativity levels of the sort recognized by major awards, such as the Nobel Prize. (Interestingly, William Shockley, who was a 12-year-old Palo Alto resident in 1922, somehow failed to make the cut for the study, even though he would go on to share a Nobel Prize in physics for the invention of the transistor.) Thirty percent of the men and 33 percent of the women did not even graduate from college. A surprising number of subjects pursued humble occupations, such as semiskilled trades or clerical positions. As the study evolved over the years, the term gifted was substituted for genius. Although many people continue to equate intelligence with genius, a crucial conclusion from Terman’s study is that having a high IQ is not equivalent to being highly creative. Subsequent studies by other researchers have reinforced Terman’s conclusions, leading to what’s known as the threshold theory, which holds that above a certain level, intelligence doesn’t have much effect on creativity: most creative people are pretty smart, but they don’t have to be that smart, at least as measured by conventional intelligence tests. An IQ of 120, indicating that someone is very smart but not exceptionally so, is generally considered sufficient for creative genius. Kyle BeanBut if high IQ does not indicate creative genius, then what does? And how can one identify creative people for a study?
One approach, which is sometimes referred to as the study of “little c,” is to develop quantitative assessments of creativity—a necessarily controversial task, given that it requires settling on what creativity actually is. The basic concept that has been used in the development of these tests is skill in “divergent thinking,” or the ability to come up with many responses to carefully selected questions or probes, as contrasted with “convergent thinking,” or the ability to come up with the correct answer to problems that have only one answer. For example, subjects might be asked, “How many uses can you think of for a brick?” A person skilled in divergent thinking might come up with many varied responses, such as building a wall; edging a garden; and serving as a bludgeoning weapon, a makeshift shot put, a bookend. Like IQ tests, these exams can be administered to large groups of people. Assuming that creativity is a trait everyone has in varying amounts, those with the highest scores can be classified as exceptionally creative and selected for further study.
While this approach is quantitative and relatively objective, its weakness is that certain assumptions must be accepted: that divergent thinking is the essence of creativity, that creativity can be measured using tests, and that high-scoring individuals are highly creative people. One might argue that some of humanity’s most creative achievements have been the result of convergent thinking—a process that led to Newton’s recognition of the physical formulae underlying gravity, and Einstein’s recognition that E=mc2.
A second approach to defining creativity is the “duck test”: if it walks like a duck and quacks like a duck, it must be a duck. This approach usually involves selecting a group of people—writers, visual artists, musicians, inventors, business innovators, scientists—who have been recognized for some kind of creative achievement, usually through the awarding of major prizes (the Nobel, the Pulitzer, and so forth). Because this approach focuses on people whose widely recognized creativity sets them apart from the general population, it is sometimes referred to as the study of “big C.” The problem with this approach is its inherent subjectivity. What does it mean, for example, to have “created” something? Can creativity in the arts be equated with creativity in the sciences or in business, or should such groups be studied separately? For that matter, should science or business innovation be considered creative at all?
Although I recognize and respect the value of studying “little c,” I am an unashamed advocate of studying “big C.” I first used this approach in the mid-1970s and 1980s, when I conducted one of the first empirical studies of creativity and mental illness. Not long after I joined the psychiatry faculty of the Iowa College of Medicine, I ran into the chair of the department, a biologically oriented psychiatrist known for his salty language and male chauvinism. “Andreasen,” he told me, “you may be an M.D./Ph.D., but that Ph.D. of yours isn’t worth sh--, and it won’t count favorably toward your promotion.” I was proud of my literary background and believed that it made me a better clinician and a better scientist, so I decided to prove him wrong by using my background as an entry point to a scientific study of genius and insanity.
The University of Iowa is home to the Writers’ Workshop, the oldest and most famous creative-writing program in the United States (UNESCO has designated Iowa City as one of its seven “Cities of Literature,” along with the likes of Dublin and Edinburgh). Thanks to my time in the university’s English department, I was able to recruit study subjects from the workshop’s ranks of distinguished permanent and visiting faculty. Over the course of 15 years, I studied not only Kurt Vonnegut but Richard Yates, John Cheever, and 27 other well-known writers. The writer Kurt Vonnegut came from a family with a long history of mental illness—and exceptional creativity. Above: Vonnegut (right) meets with Hollywood producer Mark Robson in 1971. (AP)Going into the study, I keyed my hypotheses off the litany of famous people who I knew had personal or family histories of mental illness. James Joyce, for example, had a daughter who suffered from schizophrenia, and he himself had traits that placed him on the schizophrenia spectrum. (He was socially aloof and even cruel to those close to him, and his writing became progressively more detached from his audience and from reality, culminating in the near-psychotic neologisms and loose associations of Finnegans Wake.) Bertrand Russell, a philosopher whose work I admired, had multiple family members who suffered from schizophrenia. Einstein had a son with schizophrenia, and he himself displayed some of the social and interpersonal ineptitudes that can characterize the illness. Based on these clues, I hypothesized that my subjects would have an increased rate of schizophrenia in family members but that they themselves would be relatively well. I also hypothesized that creativity might run in families, based on prevailing views that the tendencies toward psychosis and toward having creative and original ideas were closely linked.
I began by designing a standard interview for my subjects, covering topics such as developmental, social, family, and psychiatric history, and work habits and approach to writing. Drawing on creativity studies done by the psychiatric epidemiologist Thomas McNeil, I evaluated creativity in family members by assigning those who had had very successful creative careers an A++ rating and those who had pursued creative interests or hobbies an A+.
My final challenge was selecting a control group. After entertaining the possibility of choosing a homogeneous group whose work is not usually considered creative, such as lawyers, I decided that it would be best to examine a more varied group of people from a mixture of professions, such as administrators, accountants, and social workers. I matched this control group with the writers according to age and educational level. By matching based on education, I hoped to match for IQ, which worked out well; both the test and the control groups had an average IQ of about 120. These results confirmed Terman’s findings that creative genius is not the same as high IQ. If having a very high IQ was not what made these writers creative, then what was?
As I began interviewing my subjects, I soon realized that I would not be confirming my schizophrenia hypothesis. If I had paid more attention to Sylvia Plath and Robert Lowell, who both suffered from what we today call mood disorder, and less to James Joyce and Bertrand Russell, I might have foreseen this. One after another, my writer subjects came to my office and spent three or four hours pouring out the stories of their struggles with mood disorder—mostly depression, but occasionally bipolar disorder. A full 80 percent of them had had some kind of mood disturbance at some time in their lives, compared with just 30 percent of the control group—only slightly less than an age-matched group in the general population. (At first I had been surprised that nearly all the writers I approached would so eagerly agree to participate in a study with a young and unknown assistant professor—but I quickly came to understand why they were so interested in talking to a psychiatrist.) The Vonneguts turned out to be representative of the writers’ families, in which both mood disorder and creativity were overrepresented—as with the Vonneguts, some of the creative relatives were writers, but others were dancers, visual artists, chemists, architects, or mathematicians. This is consistent with what some other studies have found. When the psychologist Kay Redfield Jamison looked at 47 famous writers and artists in Great Britain, she found that more than 38 percent had been treated for a mood disorder; the highest rates occurred among playwrights, and the second-highest among poets. When Joseph Schildkraut, a psychiatrist at Harvard Medical School, studied a group of 15 abstract-expressionist painters in the mid-20th century, he found that half of them had some form of mental illness, mostly depression or bipolar disorder; nearly half of these artists failed to live past age 60. The brain of a genius: After completing her analysis of a creative person, the author provides the subject with a 3‐D model of his or her brain. (Mike Basher)While my workshop study answered some questions, it raised others. Why does creativity run in families? What is it that gets transmitted? How much is due to nature and how much to nurture? Are writers especially prone to mood disorders because writing is an inherently lonely and introspective activity? What would I find if I studied a group of scientists instead?
These questions percolated in my mind in the weeks, months, and eventually years after the study. As I focused my research on the neurobiology of severe mental illnesses, including schizophrenia and mood disorders, studying the nature of creativity—important as the topic was and is—seemed less pressing than searching for ways to alleviate the suffering of patients stricken with these dreadful and potentially lethal brain disorders. During the 1980s, new neuroimaging techniques gave researchers the ability to study patients’ brains directly, an approach I began using to answer questions about how and why the structure and functional activity of the brain is disrupted in some people with serious mental illnesses.
As I spent more time with neuroimaging technology, I couldn’t help but wonder what we would find if we used it to look inside the heads of highly creative people. Would we see a little genie that doesn’t exist inside other people’s heads?
Today’s neuroimaging tools show brain structure with a precision approximating that of the examination of post-mortem tissue; this allows researchers to study all sorts of connections between brain measurements and personal characteristics. For example, we know that London taxi drivers, who must memorize maps of the city to earn a hackney’s license, have an enlarged hippocampus—a key memory region—as demonstrated in a magnetic-resonance-imaging, or MRI, study. (They know it, too: on a recent trip to London, I was proudly regaled with this information by several different taxi drivers.) Imaging studies of symphony-orchestra musicians have found them to possess an unusually large Broca’s area—a part of the brain in the left hemisphere that is associated with language—along with other discrepancies. Using another technique, functional magnetic resonance imaging (fMRI), we can watch how the brain behaves when engaged in thought.
Designing neuroimaging studies, however, is exceedingly tricky. Capturing human mental processes can be like capturing quicksilver. The brain has as many neurons as there are stars in the Milky Way, each connected to other neurons by billions of spines, which contain synapses that change continuously depending on what the neurons have recently learned. Capturing brain activity using imaging technology inevitably leads to oversimplifications, as sometimes evidenced by news reports that an investigator has found the location of something—love, guilt, decision making—in a single region of the brain.
And what are we even looking for when we search for evidence of “creativity” in the brain? Although we have a definition of creativity that many people accept—the ability to produce something that is novel or original and useful or adaptive—achieving that “something” is part of a complex process, one often depicted as an “aha” or “eureka” experience. This narrative is appealing—for example, “Newton developed the concept of gravity around 1666, when an apple fell on his head while he was meditating under an apple tree.” The truth is that by 1666, Newton had already spent many years teaching himself the mathematics of his time (Euclidean geometry, algebra, Cartesian coordinates) and inventing calculus so that he could measure planetary orbits and the area under a curve. He continued to work on his theory of gravity over the subsequent years, completing the effort only in 1687, when he published PhilosophiĆ Naturalis Principia Mathematica. In other words, Newton’s formulation of the concept of gravity took more than 20 years and included multiple components: preparation, incubation, inspiration—a version of the eureka experience—and production. Many forms of creativity, from writing a novel to discovering the structure of DNA, require this kind of ongoing, iterative process.
With functional magnetic resonance imaging, the best we can do is capture brain activity during brief moments in time while subjects are performing some task. For instance, observing brain activity while test subjects look at photographs of their relatives can help answer the question of which parts of the brain people use when they recognize familiar faces. Creativity, of course, cannot be distilled into a single mental process, and it cannot be captured in a snapshot—nor can people produce a creative insight or thought on demand. I spent many years thinking about how to design an imaging study that could identify the unique features of the creative brain. The images on the left show the brain of a creative subject (top) and a matched control subject during a word‐association task. The images on the right show brain activation as the subjects alternate between an experimental task (word association) and a control task (reading a word). The line representing the creative subject’s brain activation moves smoothly up and down as the task changes, reflecting effective use of the association cortices in making connections. The control subject’s activation line looks ragged by comparison.Most of the human brain’s high-level functions arise from the six layers of nerve cells and their dendrites embedded in its enormous surface area, called the cerebral cortex, which is compressed to a size small enough to be carried around on our shoulders through a process known as gyrification—essentially, producing lots of folds. Some regions of the brain are highly specialized, receiving sensory information from our eyes, ears, skin, mouth, or nose, or controlling our movements. We call these regions the primary visual, auditory, sensory, and motor cortices. They collect information from the world around us and execute our actions. But we would be helpless, and effectively nonhuman, if our brains consisted only of these regions.
In fact, the most extensively developed regions in the human brain are known as association cortices. These regions help us interpret and make use of the specialized information collected by the primary visual, auditory, sensory, and motor regions. For example, as you read these words on a page or a screen, they register as black lines on a white background in your primary visual cortex. If the process stopped at that point, you wouldn’t be reading at all. To read, your brain, through miraculously complex processes that scientists are still figuring out, needs to forward those black letters on to association-cortex regions such as the angular gyrus, so that meaning is attached to them; and then on to language-association regions in the temporal lobes, so that the words are connected not only to one another but also to their associated memories and given richer meanings. These associated memories and meanings constitute a “verbal lexicon,” which can be accessed for reading, speaking, listening, and writing. Each person’s lexicon is a bit different, even if the words themselves are the same, because each person has different associated memories and meanings. One difference between a great writer like Shakespeare and, say, the typical stockbroker is the size and richness of the verbal lexicon in his or her temporal association cortices, as well as the complexity of the cortices’ connections with other association regions in the frontal and parietal lobes.
A neuroimaging study I conducted in 1995 using positron-emission tomography, or PET, scanning turned out to be unexpectedly useful in advancing my own understanding of association cortices and their role in the creative process.
This PET study was designed to examine the brain’s different memory systems, which the great Canadian psychologist Endel Tulving identified. One system, episodic memory, is autobiographical—it consists of information linked to an individual’s personal experiences. It is called “episodic” because it consists of time-linked sequential information, such as the events that occurred on a person’s wedding day. My team and I compared this with another system, that of semantic memory, which is a repository of general information and is not personal or time-linked. In this study, we divided episodic memory into two subtypes. We examinedfocused episodic memory by asking subjects to recall a specific event that had occurred in the past and to describe it with their eyes closed. And we examined a condition that we called random episodic silent thought, orREST: we asked subjects to lie quietly with their eyes closed, to relax, and to think about whatever came to mind. In essence, they would be engaged in “free association,” letting their minds wander. The acronym REST was intentionally ironic; we suspected that the association regions of the brain would actually be wildly active during this state.
This suspicion was based on what we had learned about free association from the psychoanalytic approach to understanding the mind. In the hands of Freud and other psychoanalysts, free association—spontaneously saying whatever comes to mind without censorship—became a window into understanding unconscious processes. Based on my interviews with the creative subjects in my workshop study, and from additional conversations with artists, I knew that such unconscious processes are an important component of creativity. For example, Neil Simon told me: “I don’t write consciously—it is as if the muse sits on my shoulder” and “I slip into a state that is apart from reality.” (Examples from history suggest the same thing. Samuel Taylor Coleridge once described how he composed an entire 300-line poem about Kubla Khan while in an opiate-induced, dreamlike state, and began writing it down when he awoke; he said he then lost most of it when he got interrupted and called away on an errand—thus the finished poem he published was but a fragment of what originally came to him in his dreamlike state.)
Based on all this, I surmised that observing which parts of the brain are most active during free association would give us clues about the neural basis of creativity. And what did we find? Sure enough, the association cortices were wildly active during REST.
I realized that I obviously couldn’t capture the entire creative process—instead, I could home in on the parts of the brain that make creativity possible. Once I arrived at this idea, the design for the imaging studies was obvious: I needed to compare the brains of highly creative people with those of control subjects as they engaged in tasks that activated their association cortices.
For years, I had been asking myself what might be special or unique about the brains of the workshop writers I had studied. In my own version of a eureka moment, the answer finally came to me: creative people are better at recognizing relationships, making associations and connections, and seeing things in an original way—seeing things that others cannot see. To test this capacity, I needed to study the regions of the brain that go crazy when you let your thoughts wander. I needed to target the association cortices. In addition to REST, I could observe people performing simple tasks that are easy to do in an MRI scanner, such as word association, which would permit me to compare highly creative people—who have that “genie in the brain”—with the members of a control group matched by age and education and gender, people who have “ordinary creativity” and who have not achieved the levels of recognition that characterize highly creative people. I was ready to design Creativity Study II. This time around, I wanted to examine a more diverse sample of creativity, from the sciences as well as the arts. My motivations were partly selfish—I wanted the chance to discuss the creative process with people who might think and work differently, and I thought I could probably learn a lot by listening to just a few people from specific scientific fields. After all, each would be an individual jewel—a fascinating study on his or her own. Now that I’m about halfway through the study, I can say that this is exactly what has happened. My individual jewels so far include, among others, the filmmaker George Lucas, the mathematician and Fields Medalist William Thurston, the Pulitzer Prize–winning novelist Jane Smiley, and six Nobel laureates from the fields of chemistry, physics, and physiology or medicine. Because winners of major awards are typically older, and because I wanted to include some younger people, I’ve also recruited winners of the National Institutes of Health Pioneer Award and other prizes in the arts.
Apart from stating their names, I do not have permission to reveal individual information about my subjects. And because the study is ongoing (each subject can take as long as a year to recruit, making for slow progress), we do not yet have any definitive results—though we do have a good sense of the direction that things are taking. By studying the structural and functional characteristics of subjects’ brains in addition to their personal and family histories, we are learning an enormous amount about how creativity occurs in the brain, as well as whether these scientists and artists display the same personal or familial connections to mental illness that the subjects in my Iowa Writers’ Workshop study did.
To participate in the study, each subject spends three days in Iowa City, since it is important to conduct the research using the same MRI scanner. The subjects and I typically get to know each other over dinner at my home (and a bottle of Bordeaux from my cellar), and by prowling my 40-acre nature retreat in an all-terrain vehicle, observing whatever wildlife happens to be wandering around. Relaxing together and getting a sense of each other’s human side is helpful going into the day and a half of brain scans and challenging conversations that will follow.
We begin the actual study with an MRI scan, during which subjects perform three different tasks, in addition to REST: word association, picture association, and pattern recognition. Each experimental task alternates with a control task; during word association, for example, subjects are shown words on a screen and asked to either think of the first word that comes to mind (the experimental task) or silently repeat the word they see (the control task). Speaking disrupts the scanning process, so subjects silently indicate when they have completed a task by pressing a button on a keypad.
Playing word games inside a thumping, screeching hollow tube seems like a far cry from the kind of meandering, spontaneous discovery process that we tend to associate with creativity. It is, however, as close as one can come to a proxy for that experience, apart from REST. You cannot force creativity to happen—every creative person can attest to that. But the essence of creativity is making connections and solving puzzles. The design of these MRI tasks permits us to visualize what is happening in the creative brain when it’s doing those things.
As I hypothesized, the creative people have shown stronger activations in their association cortices during all four tasks than the controls have. (See the images on page 74.) This pattern has held true for both the artists and the scientists, suggesting that similar brain processes may underlie a broad spectrum of creative expression. Common stereotypes about “right brained” versus “left brained” people notwithstanding, this parallel makes sense. Many creative people are polymaths, people with broad interests in many fields—a common trait among my study subjects.
After the brain scans, I settle in with subjects for an in-depth interview. Preparing for these interviews can be fun (rewatching all of George Lucas’s films, for example, or reading Jane Smiley’s collected works) as well as challenging (toughing through mathematics papers by William Thurston). I begin by asking subjects about their life history—where they grew up, where they went to school, what activities they enjoyed. I ask about their parents—their education, occupation, and parenting style—and about how the family got along. I learn about brothers, sisters, and children, and get a sense for who else in a subject’s family is or has been creative and how creativity may have been nurtured at home. We talk about how the subjects managed the challenges of growing up, any early interests and hobbies (particularly those related to the creative activities they pursue as adults), dating patterns, life in college and graduate school, marriages, and child-rearing. I ask them to describe a typical day at work and to think through how they have achieved such a high level of creativity. (One thing I’ve learned from this line of questioning is that creative people work much harder than the average person—and usually that’s because they love their work.)
One of the most personal and sometimes painful parts of the interview is when I ask about mental illness in subjects’ families as well as in their own lives. They’ve told me about such childhood experiences as having a mother commit suicide or watching ugly outbreaks of violence between two alcoholic parents, and the pain and scars that these experiences have inflicted. (Two of the 13 creative subjects in my current study have lost a parent to suicide—a rate many times that of the general U.S. population.) Talking with those subjects who have suffered from a mental illness themselves, I hear about how it has affected their work and how they have learned to cope. The author’s research on creativity includes in-depth neurological studies of “individual jewels,” including Pulitzer Prize–winning novelist Jane Smiley, shown here in 1991. (AP)So far, this study—which has examined 13 creative geniuses and 13 controls—has borne out a link between mental illness and creativity similar to the one I found in my Writers’ Workshop study. The creative subjects and their relatives have a higher rate of mental illness than the controls and their relatives do (though not as high a rate as I found in the first study), with the frequency being fairly even across the artists and the scientists. The most-common diagnoses include bipolar disorder, depression, anxiety or panic disorder, and alcoholism. I’ve also found some evidence supporting my early hypothesis that exceptionally creative people are more likely than control subjects to have one or more first-degree relatives with schizophrenia. Interestingly, when the physician and researcher Jon L. Karlsson examined the relatives of everyone listed in Iceland’s version of Who’s Who in the 1940s and ’60s, he found that they had higher-than-average rates of schizophrenia. Leonard Heston, a former psychiatric colleague of mine at Iowa, conducted an influential study of the children of schizophrenic mothers raised from infancy by foster or adoptive parents, and found that more than 10 percent of these children developed schizophrenia, as compared with zero percent of a control group. This suggests a powerful genetic component to schizophrenia. Heston and I discussed whether some particularly creative people owe their gifts to a subclinical variant of schizophrenia that loosens their associative links sufficiently to enhance their creativity but not enough to make them mentally ill.
As in the first study, I’ve also found that creativity tends to run in families, and to take diverse forms. In this arena, nurture clearly plays a strong role. Half the subjects come from very high-achieving backgrounds, with at least one parent who has a doctoral degree. The majority grew up in an environment where learning and education were highly valued. This is how one person described his childhood:
Our family evenings—just everybody sitting around working. We’d all be in the same room, and [my mother] would be working on her papers, preparing her lesson plans, and my father had huge stacks of papers and journals … This was before laptops, and so it was all paper-based. And I’d be sitting there with my homework, and my sisters are reading. And we’d just spend a few hours every night for 10 to 15 years—that’s how it was. Just working together. No TV.
So why do these highly gifted people experience mental illness at a higher-than-average rate? Given that (as a group) their family members have higher rates than those that occur in the general population or in the matched comparison group, we must suspect that nature plays a role—that Francis Galton and others were right about the role of hereditary factors in people’s predisposition to both creativity and mental illness. We can only speculate about what those factors might be, but there are some clues in how these people describe themselves and their lifestyles.
One possible contributory factor is a personality style shared by many of my creative subjects. These subjects are adventuresome and exploratory. They take risks. Particularly in science, the best work tends to occur in new frontiers. (As a popular saying among scientists goes: “When you work at the cutting edge, you are likely to bleed.”) They have to confront doubt and rejection. And yet they have to persist in spite of that, because they believe strongly in the value of what they do. This can lead to psychic pain, which may manifest itself as depression or anxiety, or lead people to attempt to reduce their discomfort by turning to pain relievers such as alcohol.
I’ve been struck by how many of these people refer to their most creative ideas as “obvious.” Since these ideas are almost always the opposite of obvious to other people, creative luminaries can face doubt and resistance when advocating for them. As one artist told me, “The funny thing about [one’s own] talent is that you are blind to it. You just can’t see what it is when you have it … When you have talent and see things in a particular way, you are amazed that other people can’t see it.” Persisting in the face of doubt or rejection, for artists or for scientists, can be a lonely path—one that may also partially explain why some of these people experience mental illness. One interesting paradox that has emerged during conversations with subjects about their creative processes is that, though many of them suffer from mood and anxiety disorders, they associate their gifts with strong feelings of joy and excitement. “Doing good science is simply the most pleasurable thing anyone can do,” one scientist told me. “It is like having good sex. It excites you all over and makes you feel as if you are all-powerful and complete.” This is reminiscent of what creative geniuses throughout history have said. For instance, here’s Tchaikovsky, the composer, writing in the mid-19th century:
It would be vain to try to put into words that immeasurable sense of bliss which comes over me directly a new idea awakens in me and begins to assume a different form. I forget everything and behave like a madman. Everything within me starts pulsing and quivering; hardly have I begun the sketch ere one thought follows another.
Another of my subjects, a neuroscientist and an inventor, told me, “There is no greater joy that I have in my life than having an idea that’s a good idea. At that moment it pops into my head, it is so deeply satisfying and rewarding … My nucleus accumbens is probably going nuts when it happens.” (The nucleus accumbens, at the core of the brain’s reward system, is activated by pleasure, whether it comes from eating good food or receiving money or taking euphoria-inducing drugs.)
As for how these ideas emerge, almost all of my subjects confirmed that when eureka moments occur, they tend to be precipitated by long periods of preparation and incubation, and to strike when the mind is relaxed—during that state we called REST. “A lot of it happens when you are doing one thing and you’re not thinking about what your mind is doing,” one of the artists in my study told me. “I’m either watching television, I’m reading a book, and I make a connection … It may have nothing to do with what I am doing, but somehow or other you see something or hear something or do something, and it pops that connection together.”
Many subjects mentioned lighting on ideas while showering, driving, or exercising. One described a more unusual regimen involving an afternoon nap: “It’s during this nap that I get a lot of my work done. I find that when the ideas come to me, they come as I’m falling asleep, they come as I’m waking up, they come if I’m sitting in the tub. I don’t normally take baths … but sometimes I’ll just go in there and have a think.” Some of the other most common findings my studies have suggested include: Many creative people are autodidacts. They like to teach themselves, rather than be spoon-fed information or knowledge in standard educational settings. Famously, three Silicon Valley creative geniuses have been college dropouts: Bill Gates, Steve Jobs, and Mark Zuckerberg. Steve Jobs—for many, the archetype of the creative person—popularized the motto “Think different.” Because their thinking is different, my subjects often express the idea that standard ways of learning and teaching are not always helpful and may even be distracting, and that they prefer to learn on their own. Many of my subjects taught themselves to read before even starting school, and many have read widely throughout their lives. For example, in his article “On Proof and Progress in Mathematics,” Bill Thurston wrote:
My mathematical education was rather independent and idiosyncratic, where for a number of years I learned things on my own, developing personal mental models for how to think about mathematics. This has often been a big advantage for me in thinking about mathematics, because it’s easy to pick up later the standard mental models shared by groups of mathematicians.
This observation has important implications for the education of creatively gifted children. They need to be allowed and even encouraged to “think different.” (Several subjects described to me how they would get in trouble in school for pointing out when their teachers said things that they knew to be wrong, such as when a second-grade teacher explained to one of my subjects that light and sound are both waves and travel at the same speed. The teacher did not appreciate being corrected.) Many creative people are polymaths, as historic geniuses including Michelangelo and Leonardo da Vinci were. George Lucas was awarded not only the National Medal of Arts in 2012 but also the National Medal of Technology in 2004. Lucas’s interests include anthropology, history, sociology, neuroscience, digital technology, architecture, and interior design. Another polymath, one of the scientists, described his love of literature:
I love words, and I love the rhythms and sounds of words … [As a young child] I very rapidly built up a huge storehouse of … Shakespearean sonnets, soliloquies, poems across the whole spectrum … When I got to college, I was open to many possible careers. I actually took a creative-writing course early. I strongly considered being a novelist or a writer or a poet, because I love words that much … [But for] the academics, it’s not so much about the beauty of the words. So I found that dissatisfying, and I took some biology courses, some quantum courses. I really clicked with biology. It seemed like a complex system that was tractable, beautiful, important. And so I chose biochemistry.
The arts and the sciences are seen as separate tracks, and students are encouraged to specialize in one or the other. If we wish to nurture creative students, this may be a serious error. Creative people tend to be very persistent, even when confronted with skepticism or rejection. Asked what it takes to be a successful scientist, one replied:
Perseverance … In order to have that freedom to find things out, you have to have perseverance … The grant doesn’t get funded, and the next day you get up, and you put the next foot in front, and you keep putting your foot in front … I still take things personally. I don’t get a grant, and … I’m upset for days. And then I sit down and I write the grant again.
Do creative people simply have more ideas, and therefore differ from average people only in a quantitative way, or are they also qualitatively different? One subject, a neuroscientist and an inventor, addressed this question in an interesting way, conceptualizing the matter in terms of kites and strings:
In the R&D business, we kind of lump people into two categories: inventors and engineers. The inventor is the kite kind of person. They have a zillion ideas and they come up with great first prototypes. But generally an inventor … is not a tidy person. He sees the big picture and … [is] constantly lashing something together that doesn’t really work. And then the engineers are the strings, the craftsmen [who pick out a good idea] and make it really practical. So, one is about a good idea, the other is about … making it practical.
Of course, having too many ideas can be dangerous. One subject, a scientist who happens to be both a kite and a string, described to me “a willingness to take an enormous risk with your whole heart and soul and mind on something where you know the impact—if it worked—would be utterly transformative.” The if here is significant. Part of what comes with seeing connections no one else sees is that not all of these connections actually exist. “Everybody has crazy things they want to try,” that same subject told me. “Part of creativity is picking the little bubbles that come up to your conscious mind, and picking which one to let grow and which one to give access to more of your mind, and then have that translate into action.”
In A Beautiful Mind, her biography of the mathematician John Nash, Sylvia Nasar describes a visit Nash received from a fellow mathematician while institutionalized at McLean Hospital. “How could you, a mathematician, a man devoted to reason and logical truth,” the colleague asked, “believe that extraterrestrials are sending you messages? How could you believe that you are being recruited by aliens from outer space to save the world?” To which Nash replied: “Because the ideas I had about supernatural beings came to me the same way that my mathematical ideas did. So I took them seriously.”
Some people see things others cannot, and they are right, and we call them creative geniuses. Some people see things others cannot, and they are wrong, and we call them mentally ill. And some people, like John Nash, are both.